WORK EXPERIENCE
Design & Communications specialist
B3 Creative Agency / Jackson, TN / July 2023 - Present
- Produced print and digital materials with clear messaging and strong visual appeal for a wide variety of clients. Items designed include advertisements, stationery, brochures, multi-page documents, posters, flyers, and more.
- Created and executed comprehensive social media content calendars for more than eight clients, skillfully combining custom copy and design to effectively convey each brand’s voice and industry-specific themes.
- Supplied design solutions for the company’s largest client, a government agency, while navigating multiple levels of federal approval to ensure compliance and accuracy.
- Wrote engaging copy for social media, articles, websites, advertisements, and press releases adhering to APA and Chicago style guidelines based on client specifications.
- Conceptualized and developed multiple Squarespace websites, incorporating custom CSS for enhanced brand personalization and creating intuitive, user-friendly sites for enhanced the user experience.
- Performed maintenance and updates of existing Squarespace and WordPress websites, improving design, user-friendliness, and content for better performance and engagement.
- Developed animated GIFs for digital advertisements, effectively capturing audience attention and enhancing brand messaging.
- Designed bespoke promotional materials to meet the specific needs of each client—delivering impactful solutions tailored to their goals.
- Demonstrated strong time management skills by effectively juggling multiple projects simultaneously, consistently meeting deadlines while maintaining high-quality standards in print and digital design.
GRAPHIC DESIGNER
The Pictsweet Company / Bells, TN / September 2014 - July 2023
- Produced print and digital materials with clear messaging and strong visual appeal for a wide variety of clients. Items designed include advertisements, stationery, brochures, multi-page documents, posters, flyers, and more.
- Created and executed comprehensive social media content calendars for more than eight clients, skillfully combining custom copy and design to effectively convey each brand’s voice and industry-specific themes.
- Supplied design solutions for the company’s largest client, a government agency, while navigating multiple levels of federal approval to ensure compliance and accuracy.
- Wrote engaging copy for social media, articles, websites, advertisements, and press releases adhering to APA and Chicago style guidelines based on client specifications.
- Conceptualized and developed multiple Squarespace websites, incorporating custom CSS for enhanced brand personalization and creating intuitive, user-friendly sites for enhanced the user experience.
- Performed maintenance and updates of existing Squarespace and WordPress websites, improving design, user-friendliness, and content for better performance and engagement.
- Developed animated GIFs for digital advertisements, effectively capturing audience attention and enhancing brand messaging.
- Designed bespoke promotional materials to meet the specific needs of each client—delivering impactful solutions tailored to their goals.
- Demonstrated strong time management skills by effectively juggling multiple projects simultaneously, consistently meeting deadlines while maintaining high-quality standards in print and digital design.
- Provided printed and digital collateral materials to company stakeholders and departments including Sales, Marketing, and HR.
- Conceptualized and executed special takeaway items for annual trade shows.
- Accurately represented the company's brand identity on all materials.
- Constantly expanded my skillset to meet the needs of the company.
- Successfully worked from home for 16 months during Covid without sacrificing productivity.
- Trained new design and management hires.
Owner & Designer
Songbird Stitcher / Alamo, TN / June 2021 - Present
Songbird Stitcher is the combo of a love for graphic design & cross stitching - making modern designs focused on body positivity, personal affirmations, & “therapy thoughts” for a new generation of stitchers.
Every design is created Illustrator, placing each individual stitch in its proper place. Then, with the customer in mind, beautiful and easy-to-read patterns are produced. To date, patterns have been sold to crafters in 42 states and 14 countries.
See my designs on Etsy - Songbird StitcherFreelance Graphic & Web Designer
Alamo, TN / 2010 - Present
Helping meet any and all design needs of clients. To date, that has included branding systems, marketing collateral, posters, and invitations, as well as designing, writing copy for, and publishing several highly-customized WordPress websites.
Music Director
Jackson Theatre Guild / Jackson, TN / May 2014 - July 2019
As a team, my husband and I spent summers directing musical theater productions for a regional theater company, Jackson Theater Guild. Conducted musical auditions, played a critical role in show casting, and taught and perfected vocal solos and ensembles for both contemporary and classic musicals. Months of planning and rehearsals culminated in top-notch performances, many of which played to sold-out audiences. Shows directed include...
- 2014 - Dirty Rotten Scoundrels
- 2015 - South Pacific
- 2016 - Guys & Dolls
- 2017 - Hello, Dolly!
- 2018 - My Fair Lady
- 2019 - Mamma Mia!
Marketing Director
Aeneas Internet and Telephone / Jackson, TN / May 2012 - September 2014
- Purchased and designed marketing materials across a wide variety of media including print, web, billboards, newspaper, and radio.
- Established and maintained a marketing budget for entire company.
- Managed aeneas.com and all Aeneas social media pages.
- Wrote and edited press releases, customer messages, and formal business correspondences.
- Conceptualized, branded, planned, and executed the Aeneas Block Party. Coordinated with and booked vendors. Served as Event Manager on the day of each event.
Student Designer
Union University / Jackson, TN / October 2011 - April 2012
- Worked directly with faculty to fulfill individual department needs.
- Designed print materials including posters, direct mail, programs, forms, and the cover of the Student Planner for 2012-2013 school year.
- Produced web advertisements.