In support of The Pictsweet Company's Sales Department, the Graphics Department creates a special takeaway item to be distributed at the National Frozen & Refrigerated Foods Association Convention every fall. The takeaway for 2018 - Savor Magazine - was conceptualized and designed by myself.
With the goal of clean, crisp, and fresh design in mind, I created 26 individual versions, entailing both retailer-specific sales data and marketing initiatives. Each branded book was used for that retailer's meeting with our Sales Team while at the NFRA Convention.